Our Story

Our Story

Our journey began when Alexander and Phylis Keith purchased their first block of land in the Rocky Point area in 1949, where they soon became successful sugar cane farmers. Their sons David and Michael found a love of the land and used their skill sets to modernise their farming practises by investing in mechanical harvesting. They were not afraid to push the boundaries of the latest technology in all areas of their farming. Leading to such things as minimal tillage and GPS guidance machinery. Their success lead to the purchase of more property in the area.

In 1993 they started green cane harvesting which involved baling the leaf for cattle feed and garden mulch instead of burning it. Over the next decade, David and Janette formed a partnership with Michael and Jennifer who all worked in the business utilising each of their strengths. Their children also became part of the farming workforce and in 2003 Rocky Point Mulching was established. The 3rd generation lead the way in the mulching industry and Rocky Point’s Sugar Cane Mulch grew to become Australia’s longest-running and most loved packaged mulch. Millions of bags every year are produced by refining the raw products from a variety of farms in the Rocky Point area, Northern New South Wales and Bundaberg areas thus contributing to the viability of the sugar cane industry. Now known as Rocky Point Garden, we source and package over 90 different product lines for the home garden industry.

Rocky Point’s Darling Downs farms were the first major diversification the family made away from sugar cane farming. Nearly 40 years ago the first farm was purchased near the township of Bell, Queensland; an investment into broadacre cropping and cattle. The property provided a diversified income to just growing sugar cane in the Rocky Point area. It was here that the family worked the land alongside a workforce of experienced local managers. The Keith Family continued to reinvest in farming land which now equates to over 600 hectares of sugar cane and 280 hectares of grain and cattle. This level of success couldn’t have been achieved without the dedicated staff support in the various divisions of Rocky Point.

In 2011, Green Fingers Potting Mix was acquired and led by the 3rd generation of Keith family, the business was relocated to its current site and is now known as Rocky Point Production. Rocky Point Production manufactures quality growing media including potting mixes, soils, composts and mulches. They continue to exceed grower expectations in the horticultural, revegetation and agricultural sectors. By taking in green organics from Gold Coast City Council, and diverting this resource from landfill, they have grown into a national award-winning producer and wholesaler of growing media to the commercial nursery, agriculture, landscaping, and revegetation markets. Key to our success is that Rocky Point Production also supplies these high-quality growing media mixes to our home gardener product lines in Rocky Point Garden.

The Rocky Point Renewables and Revegetation divisions were established in 2015, and have gained recognition and built momentum with new innovation, continual research and forward-thinking. Rocky Point Renewables recovers and diverts end of life timber from landfill to make beautiful, coloured mulches and has a future vision to expand Rocky Point’s sustainable footprint. Rocky Point Revegetation supplies the hydro-mulch industry with organic-based products to revegetate landscapes in need and to promote growth naturally.

In 2016, the Keith Family were awarded the Australian Farmer of the Year. This is awarded to those within agriculture who demonstrate innovation, professionalism and a determination to succeed. They show strong contributions to the overall success of agriculture in Australia.

Rocky Point are committed to making the earth we live on, and the earth we cultivate, better for this and future generations.